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From Paul McCartney to the Stone Temple Pilots to Saturday Night Live... instruments from Pittsburgh Guitars have appeared on stages and TVs around the world. More importantly though, Pittsburgh Guitars has supplied quality new and used gear to three generations of Pittsburgh musicians. "Sometimes I feel pretty old when I hear it," says Carl, "but it gives me a warm, fuzzy feeling when someone says 'I bought my first guitar from you!' I like the fact that in some way I helped bring music into someone's life. After all, music helps you celebrate life and that's a good thing. Though I suppose I'll soon hear: 'My dad bought his first guitar from you!' Then I'll really be old..." |
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Actually, it
started in June 1973, when Carl paid $175 for a white 1972 Telecaster.
In July of 1976 Carl was in New York City with his friend, and Paul-McCartney-look-alike, Mitch Weissman, when they saw an ad for Beatle look-alikes. By now Carl owned a couple of Vox Super Beatles and a Hofner Bass, so he drove home to Pittsburgh, grabbed the Hofner and lent it to Mitch. Mitch auditioned, and got the role he was born to play, Paul McCartney in the Broadway show "Beatlemania!" (Carl considered auditioning for Ringo, but in addition to being two feet taller than Ringo, Carl was unfortunately born without any singing talent... whatsoever... and I mean it... none.) But as the show was coming together Carl asked if they'd like to buy his Vox Amps. The producers not only wanted those, they said they'd buy all of the Beatle-related guitars, amps, and drums he could find. For the next year Carl was a regular sight backstage at The Wintergarden Theatre, delivering guitars that he now wishes he had back. (But, hey, it was a different era, there weren't any "vintage" guitars then. And even "Beatle" guitars were plentiful if you knew what you were looking for...) |
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Carl asked the two main stores in town, Piano's & Stuff and Hollowood Music, if they were interested in a "Used Guitars" department. They weren't. So, with a borrowed $5,000 and a handful of guitars, Pittsburgh Guitars opened in May 1979 at 4806 Liberty Avenue in Bloomfield. |
| Carl: "I remember a guy from a shop down the street came in one day and said: 'A store that sells only guitars? Seriously, what's this a front for?' "
"Store hours were shorter then," says Carl. "In 1978 I had formed The Flashcats, and we were gigging constantly. Actually, I think the money from the band kept the store afloat those first few years." Hundreds of gigs with The Flashcats kept Carl in touch with what kind of equipment functioned best out in real life. "We've never tried to carry everything at Pittsburgh Guitars. It's always been very subjective. If I liked something, if it worked on stage, we'd carry it. If I didn't like it, we wouldn't." The early days were tons of fun. (The current days are, too, but there's a lot more paperwork.) Carl lived in an apartment above the store. He could work with The Flashcats until 3 or 4 AM, sleep until 10 AM, roll out of bed and down the stairs to open the store at 11, work until 6 PM, leave for the gig at 7, and be back home by 3 or 4 in the morning. The history of the store wouldn't be complete without mentioning the other business that Carl started right around this time. Bogus Records started out with a bang with Made In Pittsburgh, Vol.1, a compilation of Pittsburgh bands. Showcasing original tunes in styles ranging from country to new wave, this record helped call national attention to Pittsburgh's thriving musical community. Instrumental in the early success of Bogus Records was Jim Spitznagel, owner of Jim's Records, located right down the street from Pittsburgh Guitars. Like Carl, Jim was a young entrepreneur, running a highly successful record shop while playing in a band, Eddie & The Otters. Lots of other folks contributed to the success of Bogus, from graphic artists like Rob Smiley and Greg Matecko to the World's Greatest Recording Engineer, Lee Hollihan. Check out the Bogus Records page for more info. Meanwhile, Carl discovered that the record label and the guitar business made good partners. After all, guitars need musicians to play them! One day in 1983, Scott R. Johnson from Kane, PA walked in, and said he did guitar repairs. Carl thought Scott seemed trustworthy, so he gave him a few guitars. (Besides, Carl thought Scott was really funny, and that's always a good sign....) Scott brought all of the guitars back, fixed, and he's been doing the repairs for Pittsburgh Guitars for 20-some years now.
By early 1986, every square inch of 4806 Liberty Avenue was filled... |
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The new store was huge compared to the old one. The new landlord was alive compared to the old one.
In the late 1980s the vintage market took off, and out-of-town vintage shows multiplied exponentially. Pittsburgh Guitars became not only a cool place to hang out, but also a place where you could count on seeing some unusual (or just plain weird) vintage guitar or amp, either on it's way to a show or on it's way back from one. In the early
1990s, some new guitar lines were added to fill certain gaps
in the type of inventory. After 5 years of hard work getting the new location started, in 1990, Carl (intrigued by the new compact disc format) again got busy with Bogus Records. CDs by The Frampton Brothers, The Spuds, and a Sonny Bono Tribute Disc, Bonograph...Sonny Gets His Share once again pushed Bogus into the national spotlight.
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In 1997
Bob joined the Pittsburgh Guitars staff. Bob took lessons at
the
Bob has since moved on, and while he visits us
from time to time, John (a.k.a. The New Guy) was hired in 2002.
The most recent addition to the staff is Sam. John will always be "The New Guy" but Sam's been a big help, and he's really enthusiastic about all kinds of instruments.
And you'll see Rick filling in at
the store from time to time, too. He even John Purse is our main guitar teacher. John taught here many years ago, and he was
one of Our teaching staff also includes Rich Dugan. He's a great teacher, great musician, and a great guy, too!
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| It's actually kind of hard to believe. There's never been a sales meeting. There's never been a business plan. There's never been a marketing strategy. This store has existed, and survived, solely on the love of guitars and music. Says Carl, "Once in a while, when I get too enthusiastic about a guitar, someone will say, 'Wow, you're such a good salesman!' The truth is, I'd make a lousy salesman. Mark, Scott, John, Betsy, Sam and I sell guitars because we're extremely happy that they are part of our lives. We like to look at them, we like to touch them, we like to talk about them. That's pretty much the Pittsburgh Guitars sales philosophy: We like to hang around guitars." |
![]() In November, 2011, Carl sold the store to long-time employee John (a.k.a. The New Guy!). John's got lots of great ideas and plans to move forward with Pittsburgh Guitars, while upholding the great reputation it has built in the last 33 years. "I bought my first guitar here 33 years ago," he said. "We want to provide instruments to future generations of musicians for the next 33 years!" |

John Entwhistle jams
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Mayor Maggie
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Ringo's son Zack |
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